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Wednesday, December 30, 2009

Comms 101

"The tongue has the power of life and death,and those who love it will eat its fruit." (Prv. 18:21)

Communication requires both a transmitter and a receiver; should the transmitter be communicating on the wrong channel or at the wrong frequency the receiver will not hear the message. Likewise, failure to communicate creatively or in a way that is relevant to the target audience will result in the message not being received. Effective communication must facilitate collaboration which enriches the conversation.

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